Roles and Responsibilities:
Developing App Store Optimization (ASO) strategies to ensure that all relevant apps apparat the top of the search results in all applicable App stores
Optimizing conversion rates for app download pages by utilizing various content and visual tools
Monitoring and tracking app store rankings using the latest analytic tracking tools
Performing keyword research in multiple languages
Writing app descriptions, titles using researched keywords
Proofreading and editing reports
Own, plan, and execute our global, multi-product, multi-app ASO strategy.
Drive mobile app install growth at scale via inbound marketing, ASO, and other organic activities.
Implement mobile monitoring processes, guidelines, audits, and tools to identify opportunities and issues with our ASO rankings, app store listing experience, conversion rates, and other relevant metrics.
Drive actionable insights based on the analysis of our competitors, keywords, and data.
Continually evaluate and refine ASO processes, metrics, and tools.
Create and present weekly, monthly, and quarterly reports and analyses.
Required Skills and Experience:
Experience with ASO – Must
A strong understanding of Keyword research
An excellent understanding of the different App stores and their processes Proficiency in additional languages – strong advantage
Excellent analytical skills
High proficiency in Excel
Organized, creative and detail-oriented
An avid smartphone user who is passionate about the mobile world
Creative and technical mindset
Ability to work autonomously and in a self-directed manner
3+ years of hands-on experience and a proven track record driving growth in mobile app installs.
3+ years of hands-on experience and a proven track record of executing ASO audits and implementing outcomes.
Strong project and program management, with the ability to thrive in a high-growth, fast-paced start-up environment, setting objectives, and ruthlessly prioritizing activities based on impact.
Desired Candidate Profile
Education: Any Graduation.
Excellent communication skills (written & verbal).
Ability to multi-task & work independently without supervision.
Ability to communicate with other team members to establish an effective
A confident personality with prior experience in project management.
Ability to adapt to new workflows.
Candidate Location Preference: Hyderabad, Telangana, India.
Job Location: Hyderabad, Telangana, India.
Joining date: Immediately – 45 days.
Working hours: 9 AM – 6 PM.